This week's links 🔗
The Tried and True Laws of UX
As with cause and effect relationships, there are laws of UX: predictable human behaviors a designer can use to design superior products.
uxplanet.org
Grab's user flows
Grab is an Uber competitor that operates in Singapore and neighbouring countries. See their iOS app in action here.
pageflows.com
How to optimize SaaS landing pages for rapid comprehension
When you’re paying for traffic to a landing page in the search for new users, new customers, or both, you can’t afford to take chances…
io.usabilityhub.com
How to design a payment form your customers will actually complete
“70% of all shopping carts are abandoned. And 28% of those carts are abandoned because of a lengthy checkout process.“
medium.com
Thanks again for your contributions. Submit and vote on UI designs now to decide what goes in next week's email.